Marketing Executive Track
Turn attention into leads, and leads into booked calls.
Every founder talks about marketing. Very few can show a clear line from campaigns to revenue. This track is about direct response marketing that fills calendars, not just feeds social media.
Who this is for
This track is for you when:
- You want to run campaigns that generate leads, not just likes.
- You enjoy testing hooks, offers, and messages.
- You want to work closely with sales and founders, not sit in a silo.
What you will learn
- How to clarify an Ideal Client Profile and painful problems they pay to solve.
- How to craft offers that get busy decision makers to respond.
- How to design simple funnels using email, LinkedIn, YouTube, or webinars.
- How to track basic metrics so campaigns improve each cycle.
- How to use Artificial Intelligence for research, copy, and content without losing your voice.
Outcomes
By the end you will:
- Have at least one working lead generation campaign mapped and ready.
- Know how to test messages fast with small samples.
- Understand how to report real marketing results in language a founder cares about.
The Next Step
Complete the form and select Marketing Executive Track.